Hosts
Dan Monheit is an entrepreneur, business leader and behavioural science expert who has spent nearly two decades helping organisations understand why people think, decide and behave the way they do.
In 2005, he co-founded Hardhat, a CX and creative agency that worked with brands including AMP, DocuSign, Bupa, Kogan.com, Australia Post and Mattel. Hardhat was acquired by Thinkerbell in 2024.
Dan is also a sought-after keynote speaker and best-selling author. He has spoken at SXSW in Austin and industry events across Australia, New Zealand and Asia, and has collaborated with Google and Meta on behavioural science and marketing content.
Alongside Dr Melissa Weinberg, Dan co-hosted Bad Decisions, exploring the psychology behind how people think, act and buy.
Today, Dan continues to write, speak and advise on behavioural science, marketing, customer behaviour and growth. He is also the Chief CX Thinker at Thinkerbell
Dr Melissa Weinberg is a psychologist, research consultant and performance specialist with expertise in subjective wellbeing, resilience, trauma and human behaviour. Her work spans academia, elite sport and executive performance, helping individuals and organisations apply evidence-based psychology to improve outcomes in high-pressure environments.
Melissa has worked with professional sporting organisations, conducted research into wellbeing and psychological performance, and published extensively on topics including subjective wellbeing, resilience and mental health. She is passionate about translating complex psychological research into practical strategies that people can apply in their everyday lives and work.
Alongside Dan Monheit, Melissa co-hosted Bad Decisions, bringing the research behind behavioural science to life through accessible conversations about the cognitive biases and psychological quirks that shape how we think, decide and behave.
Daniel Kopel is a Melbourne-based producer and filmmaker with a passion for storytelling across film, television and digital media.
He produced and edited Bad Decisions, helping shape the show’s distinctive sound and pacing while bringing Dan and Dr Mel’s conversations to life.
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